intangible products meaning in Chinese
无形产品
Examples
- The theory of price mechanism of intangible products , especially the products of science and technology , is the frontier field that many theory problems still have not been solved well
在价格(价值)机制理论研究中，无形产品的价格机制，特别是科技产品价格机制是一个尚没有很好揭开谜底的前沿领域。 - In the 21st century , the emphasis of enterprise marketing have been transformed from tangible products to intangible products . during the process , the enterprise needs new marketing mind , new marketing stratagem and strategy . so a series of marketing innovations are needed
‘在zi世纪，企业营销的重点己从实体产品的营销向以无形产品为主的服务营销转土变，在这一转变的过程中，企业需要新的营销理念，新的营销战略及其策略。 - When you see the service as one kind products of enterprise , it is necessary to be studied how this intangible products to be managed and ran , how it follows customer - guild to set up service marketing strategy and what factors are key succeed points for service product
当前，随着市场竞争的加剧，服务的重要性日益突出，把服务作为企业的一种“产品” ，有必要研究这种无形产品的管理、运行、顾客导向的营销策略和营销成功要素。 - It is well known that along with the development of the social economy and the improvement of the living standard of the people , insurance , as one kind of intangible product , is quickly accepted by the people , and is brought into the range of mass consumables . meanwhile , for the insurance company facing internal and outside environment changes , the appearance the marketing channel in a forceful way makes its management of marketing channel relations become more complex and more challenging . this article consists of four parts : the first part introduces car insurance marketing channel mode and existing problems of company a ; the second part summarizes relevant theories about marketing channel relations , with emphasis on the concept of marketing channel , channel conflict and the principle and method for handling the conflict ; the third
本文共有四个部分:第一部分介绍a公司车险营销渠道模式及存在的问题;第二部分概述营销渠道关系管理的相关理论,对理论的概述主要从营销渠道概念、渠道冲突、处理渠道冲突的原则和方法等部分进行;第三部分介绍了a公司车险营销渠道产生的背景,并运用第二章的相关渠道理论对公司现有车险营销渠道存在的问题进行详细分析;第四部分是公司的车险营销渠道策略探讨,首先对a公司作了swot分析,明确公司的优势与劣势,面对的机会和威胁,然后对a公司在未来时间里车险营销渠道发展和营销渠道管理方法提出建议,即:充分利用股东优势,在加强对传统代理渠道的管理和控制的同时,构建一个以4s店为主的控制程度相对高的多渠道结构的营销体系。